MMM

MMM Models

Marketing mix modeling is an analytical approach that uses historic information, such as syndicated point-of-sale data and companies’ internal data, to quantify the sales impact of various marketing activities.

MMM Methodology

Mathematically, this is done by establishing a simultaneous relation of various marketing activities with the sales, in the form of a linear or a non-linear equation, through the statistical technique of regression.

Elements of MMM

Marketing-Mix analyses are typically carried out using Linear Regression Modeling.

Digital Media & MMM

Emerging Technology & MMM