73 Ocean Street, New South Wales 2000, SYDNEY

Contact Person: Callum S Ansell
P: (02) 8252 5319


22 Guild Street, NW8 2UP,

Contact Person: Matilda O Dunn
P: 070 8652 7276


Genslerstraße 9, Berlin Schöneberg 10829, BERLIN

Contact Person: Thorsten S Kohl
P: 030 62 91 92




1.       What You Need for this Course

2.       What You’ll Learn in this Course

3.       WordPress Tour and Different Versions

4.       Tools – Domains, FTP, Image Editing, Invoices, and Taking

5.       Resource List for your Toolbox

Prepare Hosting, Servers, and Install WordPress

1.       Hosting and Local Development Environments

2.       Website Hosting and Development Options

3.       Your First WordPress Website – using Local by Flywheel

4.       Local by Flywheel – Files and Database Structure

5.       Your Free SiteGround Hosting Account

6.       Your Free Flywheel Hosting Account

7.       Install WordPress Manually using Local by Flywheel

8.       Install WordPress Manually using MAMP

9.       Explore WordPress Files and Database

10.   Student Sandbox Code

11.   Get Your Sandbox

12.   WordPress Defaults

Build a Brochure Site

1.       Create a New WordPress Installation

2.       Salts and Plugins

3.       Static Homepage and Posts

4.       Interior Pages, Navigation and Sidebar

5.       Configure Contact Form

6.       New rules for Google Maps – Get your API Key

7.       Configure Google Maps

8.       Configure Google Analytics

Build a Blog Style Homepage Site

1.       Modify Homepage and Import Sample

2.       Change Theme and Modify Homepage

3.       Revise Navigation, Header and Footer

4.       Categories and Category Navigation

5.       Tags and Tag Navigation

6.       Post Formats and Finishing Up


Migrating WordPress for Staging and Development

1.       Site Migration using Plugins

2.       Migrate a Site Manually

3.       Migrate a Live Site to Local Staging

4.       Migrating to Live Host and Staging Areas

5.       Change Theme and Update Live Site

Premium Themes, Frameworks and Child Themes

1.       Why Premium Themes?

2.       Frameworks and Child Themes

3.       Create a Child Theme Manually – notes

4.       Create a Child Theme Manually

5.       Create a Child Theme Using a Plugin

6.       Change the Admin Dashboard

7.       Genesis Child Themes in the Sandbox

8.       More Genesis Child Theme Edits

9.       Code Snippets and WP Clips Plugins

Premium Plugins and Choosing Plugins

1.       Premium Plugins at

2.       Envato Market for Premium Plugins

3.       Choosing Plugins from the Repository

4.       Premium vs. Lite Plugin: Soliloquy Slider

5.       Premium Plugins in the Sandbox

Build a Specialized Homepage Site, Corporate Style

1.       Executive Pro Theme Update

2.       Executive Pro: Import Demo Content

3.       Genesis Homepage Widget Areas

4.       Special CSS Classes in Genesis Themes

5.       Navigation, Header and Footer

6.       Custom Post Types and Taxonomies

7.       Featured Post Widgets and Blog Archive

8.       Contact Form and Customizations

Build a Scrolling Homepage Site

1.       Activate and Explore Cafe Pro Theme

2.       Scrolling Navigation with Anchor Tags

3.       Affinity Theme Scrolling Homepage

4.       Cafe Pro Homepage Widget Layouts

5.       How I customized the Café Pro Homepage

6.       Custom Post Types with Custompress

7.       Implement Your Custom Post Types

8.       Homepage Content and Conditional Widgets

Custom Post Types with the Author Pro Plugin

1.       Set Up Author Pro Theme and Plugin

2.       Frontend Display of Author Pro CPT

3.       Author Pro Homepage and Book Widgets

4.       Further Author Pro Customizations

5.       Book Cover using the PSD Template

6.       Change Themes Preserving CPT Data


Email Systems: Transactional, Marketing and Send/Receive at domains

1.       Two Types of Internal Email: Transactional and Marketing

2.       Email Addresses at Private Domains

3.       Transactional Email Setup with Google

4.       Transactional Email Setup with SendGrid

5.       Transactional Email Setup with SparkPost

6.       Mailchimp Marketing and Autoresponders

7.       Mailchimp Signup Forms and Opt-in System

8.       Mailchimp Emails and Thank You Pages

9.       Sandbox form with Genesis Enews Extended

10.   Mailchimp and WordPress User Synchronization

Build an Ecommerce Site

1.       WooCommerce Plugin Settings

2.       Custom Post Types in WooCommerce

3.       Account, Cart and Checkout Pages

4.       Payment Systems and Inventory

5.       Shipping and Digital Delivery

6.       Free Product and Store Customizations

7.       Marketing List Sync and Store Emails


Managing Updates, Security and Speed

1.       WordPress Core Updates

2.       Plugin and Theme Updates

3.       Managing Multiple Websites

4.       Changes to Login and Authentication Plugins

5.       Hosting and Third Party Security Services

6.       Security Plugins and Monitoring

7.       Multiple Backups and Restore Systems

8.       Using https:// and SSL Certificates


Proposals, Maintenance Plans, and Client Billing

—  Website Proposals that Win Clients

—  Website Care Plans & Recurring Income